GIF (Graphics Interchange Format) is a bitmap image format supporting up to 256 colors, enabling lossless compression and animation capabilities. Developed by CompuServe in 1987, GIFs use LZW compression algorithm and support transparency. They are widely used for simple animated graphics, logos, and short looping visual content on web platforms and social media.
Compact file size, supports animation, wide browser compatibility, lossless compression, supports transparency, simple color palette, easy to create and share, lightweight for web and mobile platforms, quick loading times.
Limited color depth (256 colors), larger file sizes compared to modern formats like WebP, lower image quality for complex graphics, not ideal for photographic images, potential copyright issues with meme usage.
GIFs are extensively used in web design, digital communication, social media reactions, meme creation, email marketing, and interactive web graphics. They're particularly popular for creating short, looping animations, expressing emotions, demonstrating quick product features, and providing lightweight visual content across digital platforms.